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“Even though the pace of publishing on Nerve went down quite a bit, the audience remains meaningful and loyal.” How About We sure hopes so.Last year, Nick Paumgarten wrote an interesting article for The New Yorker that detailed the rise of online dating and the effects it’s had on web culture.
In January 2013, the site launched its service for couples (currently available in only five U. cities) that gives members access to a concierge to set up dates ranging from the straightforward (a prix fixe dinner in Manhattan) to the offbeat (an archery lesson in Queens).
And we think that’s the way to beat IAC.” MORE: e Harmony’s algorithm of love It’s a tall order.
IAC’s only real competitors in terms of size are e Harmony and Spark Networks (LOV), which owns JDate, Christian Mingle, and others.
(For more, see “Hookup app Tinder wants to change its image.”) Traffic to has been relatively small — 1 million monthly uniques on average for the past few years — but the site did see a big traffic boost, close to 5 million uniques, in the past month as How About We’s writers have begun posting fresh content to it.
The company is banking on continued traffic growth in the months to come as its writers post more frequently.
While Nerve is an acquisition, Swimmingly and Famously are brand-new sites; The Date Report was an already extant site run by How About We that has been refreshed.
Brian Moylan, a former Gawker writer who has been editing The Date Report, is now editor-in-chief of How About We Media and, by extension, all four sites.
What struck me most were some of the eye-opening statistics he shared about the size and popularity of the industry, beginning with the fact that fee-based dating sites have become, collectively, a billion-dollar industry — that “one in six new marriages is the result of meetings on Internet dating site.” What’s more, online dating is now the third most common way for people to meet.
It’s clear that much of the early blush (read: stigma) around using online platforms to meet new people and pursue relationships has worn off.
“The online dating business is completely monopolized — IAC owns online dating,” Schechter says.
“So what we’re trying to do is build a media company whose sole focus is love.
It seems as if, in playing online games, we go to buy more missiles, and in doing so suddenly find out that we’re the proud member of an online dating community.